Sharp NEC at ISE 2023
keep it raw
Another step towards sustainability: For Sharp NEC Display Solution, the symbiosis of a sustainable trade fair appearance and immersive product communication was successful at the Integrated System Europe in Barcelona, the largest trade fair for audio-visual technologies and system integration. With its appearance in warm, natural earth tones and water colors, the stand deliberately sets itself apart from the trade fair environment. The technologically outstanding display solutions always remain the focus.
The concept combines the reduced design with the large-format displays to create a big picture. The stand construction consists largely of just two recyclable materials – aluminum and untreated chipboard. Rooms with a natural atmosphere are created; neither plastics, paints nor non-recyclable composite materials are used. The space-defining aluminum grid is also a re-use from last year's appearance and will also be used in the future.
As a new element, floor-to-ceiling, green-blue curtains surround the stand. The play of colors is based on sea waves and reinforces the theme of nature and sustainability. With just a few deliberate design elements and in connection with the colorful, lively imagery of the high-resolution displays and projectors, an impressive overall experience is created at the stand.
